Google ranks faster sites higher. Customers buy more on faster sites. We make e-commerce sites measurably faster — with real numbers, not vague promises.
Largest Contentful Paint — how fast your main content appears. We target under 2.5 seconds.
Cumulative Layout Shift — how much the page jumps around while loading. We target near zero.
Interaction to Next Paint — how quickly the page responds when customers click or tap.
Core Web Vitals are a Google ranking factor. Faster sites rank higher and get more traffic.
These numbers are from a production e-commerce store processing millions in annual revenue, optimised in April 2026.
42% faster largest contentful paint
Layout shift eliminated completely
67% smaller with WebP conversion
94% smaller per product image
We don't just run PageSpeed Insights and hand you a report. We fix things. Every optimisation on this list is something we've done on live production stores:
A 1-second improvement in page load time increases conversions by up to 7% (Deloitte). For a store doing £1M/year, that's £70,000 in additional revenue.
Google uses Core Web Vitals as a ranking signal. Failing scores push you down the results; passing scores give you an edge over slower competitors.
Over 60% of e-commerce traffic is mobile. Mobile connections are slower, so optimisation has a bigger impact where most of your customers are.
53% of mobile visitors abandon a site that takes over 3 seconds to load (Google). Every second counts.
We offer two approaches depending on what you need:
From £250
Full PageSpeed and Core Web Vitals analysis with prioritised recommendations. You get a report you can act on — or hand to us to implement.
From £750
We audit your site and implement the fixes. Includes before/after measurements so you can see exactly what improved and by how much.
From £200/month
Monthly performance monitoring and optimisation as part of a support contract. Includes regression checks after updates.
Send us your URL and we'll run a free initial PageSpeed check. No obligation — you'll get your scores and a summary of the biggest opportunities within 24 hours.
Get Your Free Speed Check